The Foundation Programme

Are you an equestrian coach wanting to:

➡️ Further develop your coaching skills and gain a deeper understanding of sport psychology?

➡️ Build your confidence and become a more effective coach? 

➡️​ Be part of a fantastic community of like-minded individuals who freely share ideas and support each other? 

If so, read on.....

Applied Psychology for Equestrian Coaches (APEC) Foundation is a 12-week online course, created and personally delivered by industry experts Charlie Unwin and Sarah Huntley. 

It is open to coaches of all levels and designed to give you a broad grounding in performance psychology. 

As the only online course of its kind, and entirely online, it is also ideal for equestrian coaches based outside of the UK.

It will leave you feeling confident to integrate the fundamentals of mental training into your coaching, which will transform the way you work with riders of all levels. 

The course costs just £495 inc VAT.  Enrol now and your place can be secured with a deposit of just £99.

Enrol now!

The APEC Foundation programme includes:

✅ A 12-week live online programme with content on the core areas of applied sport psychology specifically for equestrian coaches.

✅ A welcome package posted to your home address with the essential course materials.


​✅ A private Facebook community where you can share your ideas, progress as well as benefit from the depth and breadth of skills and expertise from other coaches.

✅ Live ‘hangouts’ throughout the programme, as well as Q & A's, interviews with industry experts, webinars and podcasts for you to digest at your leisure. 

✅ Opportunity to continue your learning with our our APEC Advanced programme and also bi-annual workshop days.

✅ Certificate on completion of the programme.

​...and so much more! 


The APEC Foundation programme, including all elements above costs £495.00  (inc. VAT)

The course begins with a live session on Monday 4th March at 7.30pm, with content released the next morning and every subsequent Tuesday morning.  Course content stays available throughout the programme so you can work through it in your own time. 

If you can't make the spring dates, don't worry!  Our following Foundation Programme will start in September 2024! 

You can enrol now, just ensure you select the September 2024 start date.

Enrol now!