What is the Centre10 Advanced Coaches Programme?

Our APEC (Applied Psychology for Equestrian Coaches) Advanced Programme has been designed to help equestrian coaches and professionals maximise the psychological potential of their riders. 

Giving you access to world-class speakers, coaches and subject experts this pioneering 6-month programme will give you the knowledge, skills and inspiration to help your clients (and business) excel. 

The programme kicks off with 3 days residential training in Bath. The rest of the 6 months involves weekly online content which is completely flexible around your schedule. We recommend you set aside 1.5 hours per week for this content.  We also have a midway 'live' session on Zoom - where we catch up and you have the opportunity to ask any questions you have.  The final part of the course is an in-person workshop where we summarise the content and celebrate your graduation!  All in person days are compulsory as they are essential to complete the course. 

"This programme is phenomenal. It has transformed my riders ​and transformed my business."


"Centre10 gives you the tools to stand out from the crowd. You can be so much more than just another coach."

We typically run our Advanced Programme once a year in the Autumn

You can now apply for our autumn 2024 course! 

The initial workshop dates are Monday 7th October - Wednesday 9th October 2024 inclusive, these three days are compulsory to attend.

Places are strictly limited and available through application.


Please click below if you would like to apply.

Keep scrolling for further details and prices

Apply now!

You're in good hands

The programme has been designed by top performance psychologists and is led by Charlie Unwin

Charlie has worked with multiple Olympic champions across a range of different sports. Charlie is particularly passionate about equestrian sport and has worked with grassroots to international teams across all disciplines. 

Throughout the six-month programme the Centre10 team will support you in developing a thorough understanding of the most powerful ways to build psychological resilience in your riders. We will also establish a toolkit to give you the confidence to actually apply these techniques in and out of the saddle.

Who is eligible?

Quality means a lot to us, but we recognise that this isn't simply about your existing qualifications. We are therefore looking for coaches who have already achieved a minimum level of UKCC Level 3 or equivalent, but more importantly we are looking for coaches who are open-minded, community spirited, ambitious in their own coaching practice and with a strong desire to learn and apply new skills. 

We also welcome equestrian professionals (eg. physiotherapists, judges, owners, yard managers or grooms, etc.) who are interested in how performance psychology could help them in their profession. 

We don't want the application process to be scary! It simply helps us to ensure that the programme is the right fit for you. 

Did you know?
We also have a 12-week Foundation Programme which is delivered entirely online. Anyone is welcome to do it, and if you successfully apply for the Advanced Programme at a later date you will be refunded the full course fee!

Feel free to contact us for a chat if you have any questions.

What topics do we cover?

Topics are divided into 3 modules:

1) Focus on Self,
​2) Focus on the Rider
3) Focus on Performance

Examples of individual topics:
​- Personal brand & identity
- Working with different personalities
- Belief & Mindset
- Performance Lifestyle (stress & recovery)
- Transformational conversations
- Emotional intelligence
- Goal-setting & feedback
- Tapping into motivation
​- Staying effective under pressure (with nerves)
- Dealing with success & failure
- Working with parents & the wider team

Accreditation & Professional Development 

​Our Advanced Programme is the only one of it's kind and attracts applicants from all over the world. It is fully accredited and endorsed by the British Horse Society. It also offers coaches 4 days of CPD for British Dressage, Eventing and Show-Jumping.

How much does the programme cost?

The total cost of the Advanced Programme is: 

£1,995 (inc. VAT) if you pay the total upfront - that's a £200 saving!  You pay a 20% deposit (£399) to secure your place and the remainder is due by a month before the course starts. 


£2,195 (inc. VAT) if you chose to pay by instalments. Simply pay an initial deposit of £399 to secure your place, The rest is paid over 4 months in smaller instalments of £230 plus a final payment of £875 one month before the course starts. 
Places are strictly limited to 15 people to ensure the quality of experience for every coach
This includes all of these amazing benefits: 

✅ A three-day residential workshop in Bath including food and accommodation

✅ E
xclusive behind-the-scenes tour of the Olympic Training Village 

✅ World class facilitators and guest speakers with unparalleled experience in coaching and sport psychology

Six months of online learning - including podcasts, webinars, and live coach clinics

✅ A one-day final event (face-to-face) to measure and recognise your progress

✅ A comprehensive workbook guiding you through all the content over the 6 months

✅ A private Facebook community to share your ideas and progress with the team

✅ Accreditation with the BHS as a ‘Centre10 Advanced Coach’

✅ 4 days of CPD points for BHS, BS and BD registered coaches

✅ Listing on our ‘Find a Coach’ Directory to enable new clients to find you quickly and easily 

✅Access to our exclusive ‘Coaching Hub’ community of Advanced alumni -  where we run events and teach more advanced psychology skills.
Already done our Centre10 Foundation Programme?

If so we will refund you the entire cost from your Foundation Programme! Therefore you could pay as little as £1,500 to complete the Advanced Programme or £1,700 if you pay by instalments. Just let us now in your application form that you have already done our Foundation Programme. ​

Apply now!